Social Networking....On Your Wireless Device

Originally posted April 21, 2010

Social networking has always been a personal affair, with special events set up to ensure industry colleagues, office-mates and others can meet and connect in one space with ease.

However with the introduction of websites online, social networking has become an increasingly online process, with fewer people meeting in person, instead choosing to instant message, ‘poke' and provide status updates so everyone knows what they are up to.

A further development has been the production of cellular devices that are centered entirely on social networking. Data plans are being introduced that allow users who might not necessarily want to surf the Internet, but still want access to all the popular sites, including Twitter, Facebook and MySpace. And these options are becoming increasingly more affordable to all users, including those who might never have used a cellular device in the past.

A survey conducted by the Canadian Wireless Telecommunications Association discovered that more than 65% of Canadians aged 16 and 17 own a mobile device, 30% of those are 13 - 15, and 5% of those are aged 8 - 12 years of age.

Wireless carriers see this young influential market as a target for building brand loyalty immediately, as these users are usually purchasing a device for the first time. In recent weeks, this market has been targeted specifically with the Touch phone products, providing users with unlimited text messaging, social networking, and lower monthly service fees.

The move from phone calls and physical interaction to online updates and texting may mean that even our desktop computers are set to become obsolete. And the expansion of features on cell phones now, such as cameras, picture / video messaging etc, all make it much easier to stay connected with everyone at all times.

This may mean that wireless carriers have to tailor more of their plans to suit the heavy mobile social networker - providing more for less. These users are likely to be a large portion of the market for existing carriers and those coming into the market soon.

Samsung Launches Its First Android Device for North America

Originally posted March 11, 2010
Android seems to be the talk of the town in recent days and weeks around the communications water cooler. The newest contender for the GSM market is the Samsung Galaxy Spica i5700 - although this is North America's first Samsung Android to come to market, it is the second seen in Europe and the fourth worldwide.

Features:

• Android 1.5 platform
• 800MHz processor
• Support for video files
• Pre-installed "switcher" applications
• Two colour variations - black/red and white/green
• 3.2 inch screen with a resolution of 320 x 480 pixels, and supporting 16 million colours
• 3.2MP camera with video capability

User Feedback - Positive:

• Fashionable and sleek
• Slim and compact with minimal navigational buttons
• Applications load smoothly one at a time
• Platform is user friendly, especially for those who have previous experience with the Android OS
• Device can run continuously for two days on HSPA (3G) connectivity
• Moving through applications on the device is smooth and simple, with only a handful of front facing buttons to use

User Feedback - Not-So-Positive:

• Looks very similar to a previous model
• Surface is prone to fingerprints and scratches
• Only 200MB of internal storage
• No flash on the 3.2MP camera
• Having a hard time keeping up with the previous model in terms of speed, functionality, and in-built items, such as the camera and on-board storage
• Have to hold the unlock button down for a long period of time to get the handset going
• Device can become laggy when using multiple applications

Overall Thoughts:

An average device suitable for users that like some multi-media capabilities. If the user is not hard on the device, and wants something to keep them connected, then the Galaxy Spica is the Android device for them. However, for those power users who want something a little more impressive, critics are suggesting the "older brother" model, the i7500.