The Benefits of Upgrading Your Wireless Device

Originally posted February 4, 2010

Until January this year, existing Rogers customers were subject to various hardware "tier" levels when choosing to upgrade their device. This tier system was based on an individual customer's tenure and revenue, with Tier 1 being the lowest and Tier 5 being the highest and best.
All existing customers were fully eligible to upgrade after 24 months from their last upgrade or initial activation, but the closer to the 24 month mark they chose to upgrade, the higher their pricing would be on specific devices. And to top it off, unless a customer was listed as Tier 4 or 5, new customer pricing was actually better - an issue deemed extremely unfair for customers who had shown their loyalty to the Rogers network for years.

As a result, Rogers Wireless updated its hardware upgrade policies, effective January 15th 2010. The new program now provides in-market pricing for all eligible existing customers. This means that even customers who would have been considered Tier 1 in the past are eligible to receive the best price on a particular device regardless of how much they spend each month in revenue or how long it has been since their last upgrade.

Benefits to upgrading your phone are:

• You get to keep your same phone number while improving the device you are using
• New devices come with a brand new one year manufacturer warranty
• Rogers has the widest selection of world-capable and innovative devices, providing you with the latest technology and applications
• Devices are highly subsidized, reducing prices to a fraction of what the device would cost without signing a new contract
• You can keep your existing price plan, including limited time offers, such as the much-coveted 6GB data plan from 2009
• If you are a high revenue customer, you can get additional discounts on hardware, as well as potential service bonuses
• You are able to retain the excellent customer service that Rogers offers its customers
• You will remain on Canada's Reliable Network, with extensive coverage and high speed wireless access coast to coast, and access in over 200 countries worldwide