Thursday, December 16, 2010

An Online Christmas

A few posts ago, I had noted that there was an influx of consumers starting to use the Smartphones to scout out the latest deals and offers that would make their Christmas shopping efficient, easy and epic.

Well, it turns out that online shopping for the Christmas season has so far reached $22 billion...and there is still a week to go until the big day. I guess that means there are more than just a few people utilizing Smartphones for deals and learning to shop online. It also explains why many of the wireless dealers have experienced a slight slow down in past weeks - an odd situation considering that this time last year, stores were packed to the hilt and sales reps didn't know which way to turn next to service their next customer!

There have been numerous incentives to shoppers looking to buy online, such as free shipping, which is most likely to be a winner for those looking to save a little something in the process. Even the promise of expedited shipping at no cost, ensures that these customers not only are saving money, but are going to be able to get their gifts to their loved ones right on time.

Online shopping is becoming more popular with the presence of services such as Groupon, and GoLoDeal, but don't forget your wireless dealers! 

I doubt there are many dealers that don't have their own website set up - these allow customers to review devices, check plan details, special offers, and even order through secure sites - you even have the choice of picking up your order, or having it shipped. Whatever is most convenient for you.

Did you know?


  • About 66% of smartphone users will use their phones to assist in holiday shopping
  • Over 50% will use them to compare prices
  • 40% will look up product reviews.

And once those Smartphone users have completed all of the above....some interesting facts about online shopping this 2010 Christmas:

  • 85% of online retailers will offer free shipping at some point during the holiday season.
  • 37% of retailers surveyed said their budget for free shipping is higher than last year.
  • 32% of holiday shoppers plan to spend more online this holiday season, specifically because of free shipping.
  • Extreme procrastinators will have until Dec. 21 when 57% of online retailers’ express two-day delivery offers expire.
  • 60% of online retailers will offer overnight shipping options for guaranteed Christmas delivery through Dec. 23.

As always, the greatest of thanks to iQMetrix News & Views for their informative newsletter, information and updates. Good luck with your shopping, whether online or in-store this season!

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