There is literally an application for anything, and most are available on all smartphone platforms, meaning that application providers can reach an enormous customer base.
However, that customer base doesn't just include the regular consumer any more. Small businesses are utilizing applications to streamline their businesses for better efficiency and effectiveness. Applications that help track employees and products, assist with travel plans and help with invoicing outside of the office, are all used increasingly by small and medium businesses.
This is a great money saver for those companies that don't have the funding to invest in large scale, company-wide services. Although the applications themselves are less likely to be free, they are a much lower cost in comparison. Which works well for the smaller guys, looking to better use their money and ensure that they remain competitive.
With thanks to iQmetrix for their original blog - take a look
, and for more information on the newest version of PocketRQ (the mobile application for POS provider, RetailIQ and RQ4), check out this link
