The LTE revolution is coming - are you ready?

Rogers is on the verge of introducing its new LTE, or Long Term Evolution, network and when it does, wireless customers are going to witness the new gold standard in wireless transmissions.

With the ability to experience speeds up to four times faster than current network capabilities, customers will be able to enjoy service comparable to their home or office computers. Four cities will be the first to enjoy this new network deployment in 2011 - Montreal, Ottawa, Toronto and Vancouver - with a further 21 cities to join them in 2012.

What can we expect from this revolution?

• Stream movies instantly on a tablet with virtually no delays or buffering
• Experience a revolution in wireless multiplayer real-time online gaming
• Conduct wireless group video conferences in real-time, with virtually no lag time
• Access data-intensive business applications while on the go

Users will need to invest in new hardware, SIM cards and services to fully enjoy the new network options, but with the ability to upgrade earlier than normal now, this shouldn't be an issue for those that have been patiently holding on to their old hardware. The first announced device designed for the LTE network is the LTE Rocket Stick from Sierra Wireless, and Ottawa residents are already able to pre-order the device so they are ready for their new network.

This is the future of wireless communication - how will it affect your summer?

Five Keys to Positive Phone Shopping

An interesting article came across my desk recently which talks to the fact that shopping for a new cellphone or smartphone can be a stressful experience for many buyers. The choice of devices available coupled with choosing the right plan can have consumers walking out of the store rather than into it.

iQmetrix has come up with a list of five keys elements that will help your customers have a more positive experience while in your store:

• Easy activation: The mobile phone activation process can be complicated, so any efforts to simplify the experience, through patient explanation and advice, will go a long way in increasing customer satisfaction.
• Fast checkout: Expediting the checkout process is essential to delivering a good phone shopping experience. Retailers must make efforts to avoid long checkout lines – customers don’t want to wait.
• Vast phone selection: Confusion is the enemy. It is important to not only offer a variety of devices, but also to present them in an understandable way. Store design and merchandising should clearly identify brands, categories, rate plans, etc. Retailers should meet customers’ expectations of product choice and quality, while avoiding out of stocks.
• Affordable prices: Customers want to easily compare costs of different phones, plans and accessories to identify a price that works for them. Once again, pricing should be straightforward, not confusing.
• Good customer service: Sales associates must demonstrate strong product knowledge while also being polite, genuine and helpful. Good listening skills are essential. Responsiveness is extremely important, as customers do not want to wait around for a salesperson to help them. 

Top Three Smartphone Features Requested By Wireless Customers

Originally posted May 20, 2010

With more and more people taking on smartphones as part of their daily inventory, there have been some common elements when it comes to what they look for before purchasing. 29% of the US population in Q4 2009 owned a smartphone, and the number is set to increase as 2010 moves ever forwards - this makes it so important for providers, like Rogers, to understand what their users want.

The same survey found that the following items were a must have for new and continuing smartphone users:

    1. Email (demanded by 85% of users)

    2. Internet browser (demanded by 78%)

    3. Digital camera (demanded by 73%)

Although these three elements shouldn't be the basis of your sales pitch, they certainly help focus the pitch, and allow sales representatives to direct their questions to new, or existing, smartphone users accordingly.

Pretty much all smartphones have the above capabilities, so sales representatives need to focus on how the customer is going to use their phone the most, so that they can recommend the most suitable device out of the large number available.

In addition, as much as many people hate to admit it, text and email are becoming the more commonplace means of communication now, instead of simply picking up the phone and talking to someone. This is mainly due to the quick and instant nature of the message, versus a long winded telephone call when you are in a rush. Did you know that 91% of all phone owners were four times more likely to respond to a text message than voicemail??

With this trend in mind, and the fact that smartphones are meant to have lower voice call quality than standard cellular devices, sales reps should always ask how dependent customers are on voice services, as part of the "How are you going to / how do you use your smartphone?" All of these items, plus staying up to date on these kinds of statistics and trends, will help our sales teams position devices to customers so that they will not only get the best use out of the phone, but will continue to value their wireless services.

Social Networking....On Your Wireless Device

Originally posted April 21, 2010

Social networking has always been a personal affair, with special events set up to ensure industry colleagues, office-mates and others can meet and connect in one space with ease.

However with the introduction of websites online, social networking has become an increasingly online process, with fewer people meeting in person, instead choosing to instant message, ‘poke' and provide status updates so everyone knows what they are up to.

A further development has been the production of cellular devices that are centered entirely on social networking. Data plans are being introduced that allow users who might not necessarily want to surf the Internet, but still want access to all the popular sites, including Twitter, Facebook and MySpace. And these options are becoming increasingly more affordable to all users, including those who might never have used a cellular device in the past.

A survey conducted by the Canadian Wireless Telecommunications Association discovered that more than 65% of Canadians aged 16 and 17 own a mobile device, 30% of those are 13 - 15, and 5% of those are aged 8 - 12 years of age.

Wireless carriers see this young influential market as a target for building brand loyalty immediately, as these users are usually purchasing a device for the first time. In recent weeks, this market has been targeted specifically with the Touch phone products, providing users with unlimited text messaging, social networking, and lower monthly service fees.

The move from phone calls and physical interaction to online updates and texting may mean that even our desktop computers are set to become obsolete. And the expansion of features on cell phones now, such as cameras, picture / video messaging etc, all make it much easier to stay connected with everyone at all times.

This may mean that wireless carriers have to tailor more of their plans to suit the heavy mobile social networker - providing more for less. These users are likely to be a large portion of the market for existing carriers and those coming into the market soon.