Facebook Launches "Places" - Huge Impact for Wireless Users

Originally posted September 30, 2010


On August 19, Facebook created a new service through its site called Places. This pits the social networking giant against existing location-based applications such as FourSquare.


The new feature aims at helping existing users find friends and their locations in real time, and actually works with the existing services such as FourSquare. The advantage for Facebook is that is doesn't have to find new userts - it's 500 million users have access to this new option.


This is another addition to the social networking site's move to monetize its network usage, particularly among its mobile users. More than one quarter of Facebook users access the site from their Smartphones, and this allows the site to promote the use of mobile coupons for various services (as FourSquare currently does).


Facebook's Places essentially turns a user's Smartphone into a combination of GPS, social network (the world’s biggest), loyalty card, ad space and coupon dispenser - things that will potentially draw millions of retailers to start offering real-time, location based deals to users.


Of course, this comes with its fair share of concerns about privacy, but unlike the release of Places in other regions, such as the US, Facebook users have the option to turn this feature off if they don't wish to participate. It remains to be seen how successful this new feature will be, but with the increase in Smartphone users growing every day, it is only a matter of time before Places touches millions.

Social Networking....On Your Wireless Device

Originally posted April 21, 2010

Social networking has always been a personal affair, with special events set up to ensure industry colleagues, office-mates and others can meet and connect in one space with ease.

However with the introduction of websites online, social networking has become an increasingly online process, with fewer people meeting in person, instead choosing to instant message, ‘poke' and provide status updates so everyone knows what they are up to.

A further development has been the production of cellular devices that are centered entirely on social networking. Data plans are being introduced that allow users who might not necessarily want to surf the Internet, but still want access to all the popular sites, including Twitter, Facebook and MySpace. And these options are becoming increasingly more affordable to all users, including those who might never have used a cellular device in the past.

A survey conducted by the Canadian Wireless Telecommunications Association discovered that more than 65% of Canadians aged 16 and 17 own a mobile device, 30% of those are 13 - 15, and 5% of those are aged 8 - 12 years of age.

Wireless carriers see this young influential market as a target for building brand loyalty immediately, as these users are usually purchasing a device for the first time. In recent weeks, this market has been targeted specifically with the Touch phone products, providing users with unlimited text messaging, social networking, and lower monthly service fees.

The move from phone calls and physical interaction to online updates and texting may mean that even our desktop computers are set to become obsolete. And the expansion of features on cell phones now, such as cameras, picture / video messaging etc, all make it much easier to stay connected with everyone at all times.

This may mean that wireless carriers have to tailor more of their plans to suit the heavy mobile social networker - providing more for less. These users are likely to be a large portion of the market for existing carriers and those coming into the market soon.