Is a Family Plan right for us?

Family Plans are the name of the game at Rogers and Cellworks this quarter, and there are some amazing offers available to those who wish to get started with a new plan, whether voice or voice and data.


But many people don't realize the benefits of a Family Plan and what it can offer its users:

• Callers within the same Family Plan can call one another anywhere in Canada with no long distance charges at any time of the day, night, weekday or weekend - completely unlimited!
• Pooled minutes allow up to five users to take up airtime according to their usage - no need to worry about guessing how many minutes each person is going to need each month
• The option of additional features such as Unlimited Messaging or Unlimited Network Calling, for example, applies to all lines within the account - keeping things simple and streamlined
• Getting your teenagers started on a voice and data plan is extremely easy with the Family Voice & Data plans too, as everyone on the plan can share the data package - another way to simplify deciding on a plan
• If you find that the plan doesn't quite suit your needs, you can change it at any time without penalty or issue
• There are great offers on devices so that everyone can get a phone they love, whether it's a BlackBerry, iPhone, or a quick messaging device for those avid texters - some are even free!

And for ten more days (until June 30, 2011) any new Family Plan Voice & Data Activation gets you a Sony Playstation 3! 

Interactive Shopping Barcodes

Last year we wrote that the advent of online shopping was really taking off, and that consumers were conducting much of their shopping from their Smartphones either through outright purchases or to comparison shop.

Since then, 2011 has brought about the use of 2D codes -  square, black and white bar codes that can be used to store various bits of information. These fancy little codes were first introduced through BlackBerry Messenger, where users could add contacts by scanning the bar code of another user with the device's camera. This was essentially a mini-revolution for BlackBerry users - not having to ask for a PIN or even find your own was a great time saver, and made Messenger even more popular.

Now, the knowledge that these 2D codes have the ability to store all kinds of information - essentially anything a retailer or advertiser might want. Some of the ways that the codes have been used so far are:

• "Hello, My Name Is" tags - this allows new people to learn more about you, what you do, background information, and other general information
• Business Cards - a quick and easy way for people to download all your contact information simply by scanning a code with the camera on their phone
• Outdoor Billboards - consumers can walk up to an advertisement and scan a bar code which then takes them to the campaign page for the ad, rather than a company web page. This is particularly awesome for movie advertisements - readers can scan a code and be taken right to the movie trailer or the nearest theater to order tickets
• Websites - companies can add 2D codes to their "Contact Us" pages to allow visitors to dial in immediately, without having to search for information
• Webinars - adding a 2D code to online presentations can encourage audience involvement, e.g. small contest to test learning
• Social Media Sites (LinkedIn, Facebook) - position yourself as a tech-savvy professional, and make it easy for those searching you to find more information about you, or even download your resume
• T-Shirts - great for prizes and product giveaways
• In-store posters with coupons - instead of having customers find promotional coupons throughout a store when purchasing products, scanning a bar code right at the product can give instant rewards to be obtained at check out
• Dial a Phone Number - by using a 2D code to store a phone number, users can simply scan and dial right through to order a product or service
• Books, articles and eBooks - direct people to social media related to publications, such as websites for more information, related reads, blogs, forums etc.

One of the up-and-coming companies to work with this technology is Gauge Mobile - a new company that has realized the potential that these codes have in connection with the increased use of Smartphones. This is great for consumers and retailers, no matter who they are or what they sell, due to their ability to "deliver relevant content to an audience at the most opportune time - on their Smartphone" and the fact that they are extremely cost effective, and efficient.

Keep an eye out for these little codes - they seem to be popping up just about anywhere!